TasFoods enters pet-food category with new Australian brand

TasFoods has marked its entry into the pet-food sector with the Australian launch of the Isle & Sky brand.

The new pet-treats range – produced by TasFoods’ Nichols Poultry business unit – includes three new premium chicken products for cats and dogs – chicken necks, chicken neck bites, and chicken wing tips.

Launceston, Tasmania-based TasFoods has partnered with the country’s specialty pet-products retailer Petbarn to launch the range in over 200 stores.

The company has also signed a distribution arrangement