Huge pet food myth people don’t notice

In 2024, welcoming a new pet into your home comes with almost the same amount of pressure and additional equipment as welcoming a baby – and can be just as expensive.

From puppy brain trainers to personalized food bowls and anti-anxiety weighted pet blankets, our appetite for pet accessories is matched only by our appetite for cute online content: that is, both ravenous and bottomless.

One industry that has boomed in response to our desire to meet our furry family members’ every developmental and emotional need, is the raw pet food industry.

Worth an estimated $214 billion dollars as at

Small rural businesses getting a slice of Australia’s multi-billion-dollar pet food market

With more pets than people in Australia, the country’s multi-billion-dollar pet food market presents an attractive opportunity, with rural businesses leading the charge.

While the market is dominated by multinational companies, smaller players with a focus on sustainability have launched products like dog treats made from insects, and meat from culled feral camels.

Melissa Slabskyj’s