Pets Market

Premiumization: Healthy for the pet food market long term?

For the ongoing health of the industry, should pet food manufacturers and pet retailers pull back from the common, long-held strategy of focusing mainly on superpremium products and their purchasers? That’s a concept posed by Bryan Jaffe, managing director, and John Gulvezan, vice president, of Cascadia Capital, an investment firm that closely tracks the pet […]

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