what is the biggest pet market?

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TasFoods enters pet-food category with new Australian brand

The Isle & Sky brand will offer a range of chicken-based pet treats for cats and dogs. Credit: Getty Images

TasFoods has marked its entry into the pet-food sector with the Australian launch of the Isle & Sky brand.

The new pet-treats range – produced by TasFoods’ Nichols Poultry business unit – includes three new premium chicken products for cats and dogs – chicken necks, chicken neck bites, and chicken wing tips.

Launceston, Tasmania-based TasFoods has partnered with the country’s specialty pet-products retailer Petbarn to launch the range in over 200 stores.

The company has also signed a distribution arrangement

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How pet food makers are adapting to new consumer demands

The opportunity for UK food manufacturers in pet food is vast.

Data from Statista shows that as of 2023, as many as 57% of UK households own a pet. This makes the United Kingdom the second largest market for pet food in the world, behind only the US.

The UK dog food market alone is valued at almost £1.6bn, with cat food not far behind at £1.27bn.

As more and more people welcome new puppies and kittens into their homes, there is an increasing notion that a pet is more than just a furry acquaintance. This has, in turn, created

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