The pet food category only continues to grow in terms of dollar share, and increasingly the humanization of pets also continues to be a strong trend in US households.
Pets are being treated like family now more than ever before — think pet daycares and pet spas — so it makes the sense that they start eating like the closest of relatives.
According to recent research by Bloomberg Intelligence, the pet food industry continues to put on some serious weight in terms of total dollars. In the US alone, the pet market