Alpha wolf concept is too furious for the pet food industry

In real wolf packs, there are no alphas, betas or other Greek letter designations for degrees of dominance and submission. Nevertheless, the concept of alpha male appears repeatedly in business leadership guides and advice, not to mention the misogynistic depths of the internet.

“Highly intelligent, confident and successful, alpha males represent about 70% of all senior executives,” reported the Harvard Business Review. “As the label implies, they’re the people who aren’t happy unless they’re the top dogs—the ones calling the shots. Although there are plenty of successful female leaders with equally strong personalities, we’ve found top women rarely if ever