Pets Market

Sundown Products enters the pet market with domestic poultry bedding and cat litter

New product news from Sundown Products…

Sundown Products has expanded its range of animal bedding into domestic poultry and pet cats, with two new products — Egg-e-bed, and Kitt-e-litter — and announced an addition to its sales team with the appointment of Diane Lloyd as area sales manager covering the northern region of England.

The two new products have been designed specifically for the pet market. Egg-e-bed is a finely-chopped wheat straw bedding for home-kept chickens, ducks, and other domestic poultry, available as a 19kg plastic-wrapped bale. Kitt-e-litter is a straw pellet cat litter, available in a 15kg plastic bag.

Director Rachel Cubitt says: “The unique short shop length of the Egg-e-bed makes it incredibly easy to use and encourages nesting and laying. Made from our premium wheat straw it’s soft and absorbent so can be used in both nest boxes and on the floor of the coop. It has very low dust levels and we added a eucalyptus fragrance to each bale, which our product testers told us they really liked and helps to reduce the ‘chickeny’ smell in the coop.

“Kitt-e-litter cat litter is a firm straw pellet, which is extremely absorbent and locks away urine and smells quickly. For cat owners who prefer a non-clumping litter but are environmentally conscious, Kitt-e-litter is the ideal choice. It’s made from sustainable British straw, much of which we source locally to our factory. Used Kitt-e-litter is also home-compostable and fully biodegradable.”

To support sales of Egg-e-bed, Kitt-e-litter and current equine bedding products, the Sundown team has been expanded with the appointment of Dianne Lloyd as area sales manager, northern region.

Dianne’s career in the equine and agricultural sector includes previous positions with Dodson and Horrell, NFU and NFU Mutual.

Diane says: “I’m really pleased to be joining the Sundown team at an exciting point in the development and expansion of the brand. I look forward to catching up with retailers over the coming months and discussing how we can help support their businesses in the future.”

Retailers interested in stocking Egg-e-bed and Kitt-e-litter should contact Sundown Products: [email protected]

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