Pets Food

Badlands Ranch launches into independent pet channel

Adapted from a press release.

Badlands Ranch, a premium dog nutrition brand providing superfood-packed dog food and treats for canine health, is now available to independent pet stores through its partnership with key distributors in the channel, including Phillips Pet Food & Supplies, Veterinary Service Inc. (VSI), American Distribution and Manufacturing Company (ADMC) and National Animal Nutrition, Inc. (NAN).

One of Badlands Ranch’s leading products, Superfood Complete, has sold over 3 million units. The product includes superfoods such as turmeric, ginger and lion’s mane mushrooms. Through these new strategic partnerships, this product will be available in numerous additional retailers. The company said these partnerships will provide more pet owners with access to this air-dried dog food, which is designed to support various aspects of dogs’ health, including skin and coat, digestion, immune function and energy levels.

The company was founded by actress and animal advocate Katherine Heigl, who says it is an extension of her passion for animals, striving to improve the lives of pets worldwide through unparalleled nutrition.

“I’m so excited to launch Badlands Ranch in independent pet stores and make our premium products accessible at local pet stores across the country,” said Heigl.

Badlands Ranch’s dedication to pet well-being aligns seamlessly with the commitment to quality and community-building within the independent pet channel. Part of the brand’s commitment to pet well-being is the annual contribution of $250,000 to the Jason D Heigl Foundation to support the rescue and adoption of hundreds of pets in need.

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